Thoughtfully chosen items for the best quality natural food + wellness products

Our values are the foundation for our business:

WELLNESS

TRUST

INCLUSIVENESS

JOYFULNESS

LOCAL MATTERS

PROSPERITY FOR ALL

Learn more about how we give back

Who We Are

We are a neighborhood grocery store + deli. We care deeply about community, the local economy and providing our customers with a variety of healthy foods + wellness products.

We are committed to offering products that enhance wellness. In today’s world of over stimulation and confusing information, we’re here to help you discern what’s best for you and your family. And we are committed to educating ourselves and our customers on the most effective ways to make a difference in the health and healing of our planet.

We are committed to offering an environment of trust and friendliness. Our Market is a community ‘safe place’ where everyone feels welcome.

Through our commitment to local producers and growers, we keep dollars in our community and oil in the ground. We’re proud to showcase so many products that are sourced right here in western North Carolina.

Our pricing continues to improve, as we network with other independent natural food retailers (INFRA)! We work hard to find the right balance of fairness to our customers, generosity to our staff and community, and the health of our business.

Meet the team

Featured

We want you to feel uplifted when you leave our store!

This has, and will continue to be, our mission ♡

Healthy Food

We’re all about natural & organic goodness.

We’re also here to support every diet—your health is personal, and we’re always open to your suggestions and requests.

And we love supporting our local farmers and producers.

Healthy, honest food starts here.

take a quick tour of the market

Local Love

We have nearly 200 local products in-store!

You can think of our market as a showcase of the best from Asheville and beyond in every department!

When you shop local, you invest in a thriving, connected, and sustainable future.

That’s why we ❤ local!

Check out our faq

Eco-friendly

Sustainability is at the heart of what we do.

And, we’re always exploring new ways to cut down on plastic and make eco-friendly living easier.

It’s an ongoing journey. We’re committed to doing our part for a healthier planet!

Have ideas? Let us hear them!

sustainability at the market

How We Give Back

Bountiful Cities & Urban Garden Stroll

We support Bountiful Cities through t-shirt and plant start sales and proudly sponsor their annual Urban Garden Stroll. Their mission empowers all income levels with garden and cooking education, teaching skills for making healthy, delicious food accessible to everyone!

West Asheville Garden Stroll

We are an annual sponsor of this amazing West Asheville event that celebrates the creativity of our local community gardeners.

Asheville Greenworks

We ❤️ West Asheville! We love being a sponsor of the Haywood Road Cleanup Days led by Asheville Greenworks!

12 Baskets Cafe

We support the cafe with monetary and food donations, as well as participate in fundraising programs of the mother organization, Asheville Poverty Initiative.

Francine Delaney New School For Children

We’re an annual sponsor of the Christmas Fair at Francine Delaney. We’re invited to sell small items to kids for their holiday shopping, and all proceeds go back to the school!

Asheville Survival Program

We serve as a drop off point for donations that ASP distributes directly to people in need in the Asheville area!

4Ocean

We are proud to make a monthly contribution to 4Oceans, to end the ocean plastic crisis.

Biodynamic Association

We are members of the Biodynamic Association, in support of their efforts to transform agriculture through processes that renew the vitality of the earth